Unlock greater value from your sponsorship strategy
Strong sponsorship frameworks unlock revenue opportunities and position organisations so the right partners want to invest.
I work with sporting organisations and rights-holders that are either underperforming or have reached a commercial ceiling, rebuilding their sponsorship function to increase revenue, elevate brand presence and secure high-value partnerships.
3-time Olympic Gold Medallist with a global media profile
Commercial Director with $20M USD portfolio accountability
MBA (High Distinction) from University of Queensland & Harvard Business School alum
The Problem:
Most organisations are underperforming in sponsorship because their positioning, structure, or commercial strategy is unclear.
The result is:
Difficulty attracting the right brand partners
Low conversion of sponsorship opportunities
Reliance on inconsistent or short-term deals
A commercial ceiling that limits growth
If sponsorship is important, but not predictable or scalable, the system needs to be rebuilt.
What I Do:
I rebuild sponsorship functions, from positioning and strategy through to execution, so organisations can attract and close high-value brand partnerships. I’m not an agent or sponsor-finder. I design the commercial system behind sponsorship success - positioning, frameworks, targeting, and deal execution.
Commercial System:
Most organisations are underperforming in sponsorship because their positioning, structure, or commercial strategy is unclear.
The result is:
Diagnostic: Assess current sponsorship performance, positioning & commercial gaps
Strategy: Define revenue targets and build a clear sponsorship growth strategy
Framework Design: Rebuild sponsorship structure, tiers, benefits, positioning & pricing
Go-to-Market Assets: Develop pitch decks & commercial materials aligned to the framework
Partner Targeting: Identify and prioritise global brands, governments & commercial partners
Execution: Lead outreach, support negotiations, and drive deal conversion
Systems & Tracking: Build systems to manage contracts, rights, deliverables & performance
Why it Works:
This approach helps organisations secure and grow sponsorship from global brands, governments, and state-backed organisations. It strengthens how organisations are positioned, structured, and presented to decision-makers, so they are seen as credible, investable partners in sport, major events, and international markets.
Rather than relying on introductions or one-off deals, the focus is on building the commercial foundations that attract and sustain long-term sponsorship investment. The result is stronger partnerships, larger deals, and more consistent commercial growth.
Past Success:
Over a decade of experience working across elite sport, government & global partnerships.
The result is:
$20M+ in sponsorship secured across sport and major events
Multi-million-dollar partnerships with global brands and government organisations
Built sponsorship functions and commercial frameworks from the ground up
Experience across sport, government initiatives & international markets (GCC & APAC)
Partnership Packages
A focused advisory engagement to define and rebuild your sponsorship strategy, positioning, and commercial framework.
1. Sponsorship Strategic Advisory
What’s included:
Diagnostic of current sponsorship positioning and performance
Rebuild of sponsorship strategy and commercial framework
Design of sponsorship tiers, benefits, and partnership packaging
Development of pitch materials and commercial narrative
Identification of target brands and commercial partners
Clear go-to-market sponsorship strategy
Best for organisations that need a clear strategy and have internal capacity to execute.
2. Sponsorship Growth & Execution Support
An execution-led engagement designed to both shape and actively convert sponsorship opportunities into signed commercial deals.
What’s included:
Everything in Sponsorship Strategic Advisory package +
Participation in key partner meetings and negotiations
Support in structuring and closing high-value sponsorship deals
Stakeholder and partner relationship management support
Commercial pipeline development and optimisation
Development of internal systems to support execution and scale
Best for organisations that want both strategic direction and hands-on support to secure and close sponsorship revenue.
3. Full Sponsorship Execution
A fully embedded commercial partnership where sponsorship strategy and execution are delivered as an integrated function.
What’s included:
Everything in Sponsorship Growth & Execution package +
Full execution of sponsorship outreach and pipeline development
End-to-end partner engagement and negotiation leadership
Contracting coordination and deal structuring support
Oversight of sponsor activation planning and delivery alignment
Full management of sponsorship pipeline and execution rhythm
Best for organisations requiring a fully embedded sponsorship function while building internal capability and long-term commercial infrastructure.
Let’s Work Together
If you’re interested in learning more about the services above, please complete the form and share a little about your organisation, your current sponsorship position, and what you’re looking to achieve.
From there, either myself or a member of our team will be in touch to arrange a discovery call to explore whether there’s alignment and potential next steps.
